Lane Butz – Web Design, Graphic Design & Illustration

I’m is a seasoned designer, working for over 30 year as a designer, illustrator and educator. I started my career landing an internship and later a full-time position with a large Oklahoma City based design firm (Ackermann, Hood and McQueen) in Oklahoma City while in college. I was an illustrator/designer there only for a couple years creating characters and illustrations for Domino’s Pizza, Taco Bell, Pepsi Co and the U.S. Olympic Festival as well as a few other smaller companies. 

In 1990 I moved to La Crosse, Wisconsin and accepted an Illustrator position with Gateway Foods – a large food distributor.  I created illustrations, logo designs and package designs for many food franchises including Festival Foods, Rainbow Foods, Kwik Trip, and independent IGA franchises. It was a great job, but lacked excitement.

At 25, I accepted a full-time position as instructor at Western Technical College teaching Illustration, Design Concepts, Drawing, Advanced Drawing, Photoshop, Illustrator, PageMaker, and later, Web Design. I taught at the college for 20 years, serving as Program Head for the Graphic Design, Visual Communications, and Printing Programs for the last few years there. While teaching I also became a certified Adobe Trainer for Photoshop and Illustrator and worked with the La Crosse Area Economic Development as an industry trainer.

Concurrent to teaching, I continued to freelance which eventually grew into my own design firm/software company. The name has went through a few iterations over the years. “Lane Butz Design” grew and changed to “IDG of Wisconsin” which later changed to “Digital Octane, llc”. At it’s largest, my firm had 14 people, mostly designers and programmers. 

In 2001, I had sold my company, quit my teaching position and moved to Pasadena, California (yes, because of a girl! And yes, It worked out!! She’s now my wife and larger half of my life). Moving to California was an eye-opener!! Immediately I was surrounded by so much talent within arm’s reach. I quickly assembled (or was thrown into) a group of programmers and web gurus that knew much more than I knew, so i spent two years educating myself to catch up!  I formed a small business called Otis-Cortez Design Group. I continue to work with members of that group as I hand pick a team specific to the needs of each job. 

During those 30 years, I’ve had the pleasure working on some fun projects. Clients have included: Kia, Michael Bay, Hugo Nicholson, Siemens, 3M, Fastenal, Kwik Trip, American Boating Centers, American Physical Therapy Association, National Eagle Center, Mayo Clinic, Gundersen/Lutheran Hospital, Harley Davidson, Henry Schein Dental, General Electric and hundreds of smaller companies and organizations.

AND NOW . . .

My wife and I recently moved to beautiful Paso Robles, California. I’m continuing to do my work here and looking forward meeting new people and working with local companies!  I’ve joined the Paso Robles Chamber of Commerce as well as the Atascadero Chamber of Commerce and I’m already meeting some great business owners, community leaders and contributing community members! 

If you and I have never met, let’s get coffee sometime!


Want to know more? Send me an email.

5 + 2 =

9938 Flyrod Drive
Paso Robles, CA 93446
P: 626-298-5992